PRIVACY POLICY

Last updated: 23rd July 2022 – Effective as of: 01 January 2020

THIS DOCUMENT OUTLINES HOW WE COLLECT/ PROCESS YOUR PERSONAL DATA

Granted, data privacy & usage isn’t the most riveting subject to read about, BUT You should be at least aware of it if you choose to use Our Service or any aspect of this Website. Do take 5 to dive deep into Our Privacy Policy.

After something super specific? Use the menu below to track down the most relevant info @ lightspeed…

Definitions

The words throughout this Agreement which are (in bold) are defined & intended to be interpreted as follows. They shall also retain the same meaning regardless of whether they appear in singular or plural forms…

  • Agreement = the relationship entered into between You & the Company through your use of this Service. This Privacy Policy is just 1 of many Agreements present across this Website, which we would encourage you to read (links in the footer).
  • Artist = rapper & lyricist, XtG.
  • Blog = a collection of web pages/ posts that are updated regularly by the Artist & used to express ideas, opinions & thoughts. Posts on the Rap Music Blog are written in an informal, colloquial & conversational style. 
  • Company = XtG Music (referred to as either the ‘Company’, ‘We’, ‘Us’ or ‘Our’ in this Agreement).
  • Cookies – these are small files that are placed on Your computer or any other electronic Device by this (& virtually all) websites, containing details of Your browsing history on that website.
  • Country = the United Kingdom or UK (where the Company is based).
  • Device = any sort of device that can be used to access Our Service. Be that a computer, tablet or mobile phone. 
  • Digital/ Downloadable Products = any Product that is available to download via this Website, including but not limited to: music, wallpapers & online courses.
  • Guest Post = a type of post on the Blog that written by a third party & published on their behalf. These can be both paid & unpaid.
  • Merchandise = any Product exclusively created for/ sold by the Service as means to promote the Artist/ bring in revenue. This includes, but is not limited to: CDs, T-shirts & clothing, vinyl & artwork. 
  • Mobile Program = any form of communication via mobile phone (including calls & SMS messages) in relation to the Service.
  • Related Parties = parties who are not directly related to/ part of the Company, but play a role in its ability to provide the Service. These include, but are not limited to: videographers, photographers, music producers, online payment portals, tour managers, web designers & so on. As well as any companies which the Company is affiliated with, including those used to assist with the manufacture/ shipping of Merchandise.
  • Service = this Website + any of its subdomains & any other third party services that are required in order to provide the Service. This includes, but is not limited to: third party payment portals, Merchandise manufacturers, third party social media services & so on.
  • Service Provider – this refers to any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Site Content = the content original to the Company/ Artist, which is found across this Website + any other third party website, including social media. This term is inclusive of all associated Intellectual Property Rights, which include but are not limited to, Copyrights, Patents & Trademarks.
  • Subscription = a form of regular payment You agree to pay the Company on a set basis (monthly/ quarterly), in exchange for goods & services. 
  • Personal Data – this is any information that relates to an identified or identifiable individual. To understand what Personal Data is in relation to this Service, please see Section 1 below.
  • Policy Updates = any additional revisions made to this Privacy Policy, which are published at anytime in the future by the Company in relation to this Service.
  • Plugin = a third party addon used in the creation of this Website.
  • Privacy Policy = this Agreement specifically, which outlines how any data collected about You via this Service will be stored & processed. You will be considered to have read & agreed with the Privacy Policy by any use of this Service. Use of this term also references any future updates to this document.
  • Product = any item sold by the Company through the Service, including but not limited to: tickets, Merchandise & downloadable/ digital products.
  • Usage Data – refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website = this website, accessible from: https://xtgmusic.com
  • You = the specific individual, company or other legal entity accessing or using the Service.
  • Your Account = your own ‘area’ of this Website, that You gain access to when you enrol for the Service. 
  • Your Content = any materials that you contribute/ upload/ submit to this Website, including but not limited to: content, photos, designs, reviews, questions, concepts, ideas & feedback.
  • Your User Information = the credentials you use to access Your Account. These are created when you first sign up to Our Service.

What Do We Class As Persona Data?

At XtG Music, We understand that your Personal Data is your Personal Data & that You have a right to understand how it is collected, used & stored when using Our Service, no matter where You are in the world. 

In Our eyes, Personal Data is any form of data that relates to an identified/ identifiable individual or that is linked/ linkable to them via their use of this Service. This includes data which can directly identify You (such as your name) as well as data that cannot directly identify You (such as your location, or email address). For the purpose of this Privacy Policy, any aggregated data is treated as non-personal data, but may still be referenced.

This Privacy Policy addresses how the Company (XtG Music) handles your Personal Data in relation to how You interact/ engage with this Service. You understand that this Website can & does link to third party websites/ social media services – some affiliated & some not – & that this Privacy Policy does NOT cover how such third parties handle your Personal Data. For such information We encourage You to read the privacy policies of any third party website you visit before You interact with them.

1. Types Of Data We Collect

Look – We are not going to hide it. Through your use of this Service, We do collect various pieces of Personal Data about You & your activities on our Website based on your use of this Service. To be more specific, how You choose to interact with Our Service will determine what data We are able to collect &/ or store. Through this Service We mainly collect 2 forms of data…

  • Data We collect in the background = any form of data that We collect about You, without the need for your input. This could be data related to your behaviour on our Website, information about the browser You are using or data stored by Our Website via Cookies. 
 
  • Data You volunteer = any form of data You voluntarily input into this Website, be that your order details when buying Merchandise, the credentials You enter into Our contact form or the email You use to join Our mailing list.

The specific types of Personal Data we collect through this Service these are…

  1. Personal information – These are details which are unique to You & your identity. So this could be your name(s), title or gender.
  2. Contact information – This relates to any data that can be used to contact You. Good examples are your telephone number, email address & residential home address. All something We need to know should You order any physical Product through our Service.
  3. Locational data – Should You choose to submit your details to Our Service (including Our email list), then We will be able to associate your rough location (i.e. nearest city or region) with other details that You provide (excluding payment data of any kind).
  4. Cookies – As You probably gathered by the not-so discreet pop-up, this Website does use Cookies. To find out more about the various types of Cookies We collect, please see Our cookie policy.
  5. Aggregated data – This is data We learn about You as a result of You interacting with this Service in reference to Google Analytics & Google Search Console. This software CANNOT track an individual user & is used by the Company to develop a better understanding of this Website’s audience in relation to: demographic, geolocation, user behaviour & other overarching metrics. This also relates to any information gathered by plugins used in the creation of this Website.

NOTE: We do NOT collect any financial or payment information via this Service! 

All payment data in relation to purchases made via this Website is collected, processed, stored & managed by a third party payment gateway. Which Company this is will depend on how You choose to pay. Currently, the 2 gateways We use are Stripe & Paypal. For more on their privacy policy & procedures, click the links below…

2. How We Collect Data

contact form

mailing list

order processing

You are aware that any data you input into this service is done so at your own risk

3. How We Use Your Data

to provide good level of customer services

orders

legal obligations

marketing

improve quality of the service

gain an understanding of where the service is most popular

abusement of the Service we would use your IP Address to block you from using tje service. You permit us permission to do this

WE DO NOT SELL YOUR DATA TO ANY THIRD PARTY, HOWEVER WE DO USE IT FOR ADVERTISING & OTHER PURPOSES TO HELP US IMPROVE THIS SERVICE

 

The Company may use Personal Data for the following purposes…

  • To provide and maintain our Service – including to monitor the usage of our Service.
  • To manage Your Account – to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract – the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You – To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You – with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests – To attend and manage Your requests to Us.

We may share your personal information in the following situations…

  • With Service Providers – We may share Your personal information with Service Providers to monitor and analyse the use of our Service, to contact You.
  • For Business transfers – We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates – We may share Your information with Our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With Business partners – We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users – when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

4. Why Do We Collect Your Data

imporve our service

customer service – fullfill orders

marketing & geotragetting based on location

5. How Is You Data Shared With Third Parties

 

6. How To Opt Out

7. Get In Touch

 

The types of data we collect are…

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyse Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Click this neon link to learn more about Cookies.

We use both session and persistent Cookies for the purposes set out below…

Necessary / Essential Cookies

  • Type – Session Cookies
  • Administered by – Us
  • Purpose – These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

  • Type – Persistent Cookies
  • Administered by – Us
  • Purpose – These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

To learn more about how we use Cookies, please see our full Cookie Policy.

Use of Your Personal Data

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to…

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Get In Touch

If you have any questions about this privacy policy, You can contact us by…

Filling out our contact form: Press this link to get in touch.