PRIVACY POLICY

Last updated: 23rd July 2022 – Effective as of: 01 January 2020

THIS DOCUMENT OUTLINES HOW WE COLLECT/ PROCESS YOUR DATA. PLEASE READ CAREFULLY!

Granted, data privacy & usage isn’t the most riveting subject to read about, BUT You should be at least aware of it if you choose to use Our Service or any aspect of this Website. Do take 5 to dive deep into Our Privacy Policy.

After something super specific? Use the menu below to track down the most relevant part of this Agreement @ lightspeed…

Definitions

The words throughout this Agreement which are (in bold) are defined & intended to be interpreted as follows. They shall also retain the same meaning regardless of whether they appear in singular or plural forms…

  • Agreement = the relationship entered into between You & the Company through your use of this Service. This Privacy Policy is just 1 of many Agreements present across this Website, which We would encourage You to read (links in the footer).
  • Artist = rapper & lyricist, XtG.
  • Browser = an application/ piece of software that is used for accessing the World Wide Web or any local website. Examples of which include: Safari, Google Chrome & Firefox.
  • Company = XtG Music (referred to as either the ‘Company’, ‘We’, ‘Us’ or ‘Our’ in this Agreement).
  • Cookies = small files that are placed on Your Device/ Browser by this (& virtually all) websites, with the intention of enhancing your user experience. For further info on what Cookies We collect, see Our cookie policy.
  • Device = any sort of device that can be used to access Our Service. Be that a computer, tablet or mobile phone. 
  • Digital/ Downloadable Products = any Product that is available to download via this Website, including but not limited to: music, wallpapers & online courses.
  • Merchandise = any Product exclusively created for/ sold by the Service as means to promote the Artist/ bring in revenue. This includes, but is not limited to: CDs, T-shirts & clothing, vinyl & artwork. 
  • Mobile Program = any form of communication via mobile phone (including calls & SMS messages) in relation to the Service.
  • Personal Data = any information that relates to an identified or identifiable individual. To understand what Personal Data is in relation to this Service, please see our definition (below).
  • Policy Updates = any additional revisions made to this Privacy Policy, which are published at anytime in the future by the Company in relation to this Service.
  • Plugin = a third party addon used in the creation of this Website.
  • Privacy Policy/ Policy = this Agreement specifically, which outlines how any data collected about You via this Service will be stored & processed. You will be considered to have read & agreed with the Privacy Policy by any use of this Service. Use of this term also references any future updates to this Agreement.
  • Product = any item sold by the Company through the Service, including but not limited to: tickets, Merchandise & Digital/ Downloadable Products.
  • Related Parties = parties who are not directly related to/ part of the Company, but play a role in its ability to provide the Service. These include, but are not limited to: videographers, photographers, music producers, online payment portals, tour managers, web designers & so on. As well as any companies which the Company is affiliated with, including those used to assist with the manufacture/ shipping of Merchandise.
  • Service = this Website + any of its subdomains & any other third party services that are required in order to provide the Service. This includes, but is not limited to: third party payment portals, Merchandise manufacturers, third party social media services & so on.
  • Service Provider = any natural or legal person who processes the data on behalf of the Company. This refers to third-party companies or individuals who are employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.
  • Subscription = a form of regular payment You agree to pay the Company on a set basis (monthly/ quarterly), in exchange for goods & services. 
  • Third Party Social Media Service = any social media platform which is not controlled by the Company, for instance: Instagram, TikTok, Facebook & Discord etc.
  • Usage Data = data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website = this website, accessible from: https://xtgmusic.com
  • You = the specific individual, company or other legal entity accessing or using the Service.
  • Your Account = your own ‘area’ of this Website, that You gain access to when you enrol for the Service. 
  • Your Content = any materials that you contribute/ upload/ submit to this Website, including but not limited to: content, photos, designs, reviews, questions, concepts, ideas & feedback.
  • Your User Information = the credentials You use to access Your Account. These are created when you first sign up to Our Service.

What Do We Class As Personal Data?

At XtG Music, We understand that your Personal Data is your Personal Data & that You have a right to understand how it is collected, used & stored when using Our Service, no matter where You are in the world. 

In Our eyes, Personal Data is any form of data that relates to an identified/ identifiable individual or that is linked/ linkable to them via their use of this Service. This includes data which can directly identify You (such as your name) as well as data that cannot directly identify You (such as your location, or email address). For the purpose of this Privacy Policy, any aggregated data is treated as non-personal data, but may still be referenced.

This Privacy Policy addresses how the Company handles your Personal Data in relation to how You interact/ engage with this Service. You understand that this Website can & does link to Third Party Social Media Services + other external websites – some affiliated & some not – & that this Privacy Policy does NOT cover how such third parties handle your Personal Data. For such information We encourage You to read the privacy policies of any third party website You visit before You interact with them.

1. Types Of Data We Collect

Look – We are not going to hide it. Through your use of this Service, We do collect various pieces of Personal Data about You & your activities on our Website based on your use of this Service. To be more specific, how You choose to interact with Our Service will determine what data We are able to collect &/ or store. Through this Service We mainly collect 2 forms of data…

  • Data We collect in the background = any form of data that We collect about You, without the need for your input. This could be data related to your behaviour on our Website, information about the Browser You are using or data stored by Our Website via Cookies. 
 
  • Data You volunteer = any form of data You voluntarily input into this Website, be that your order details when buying Merchandise, the credentials You enter into Our contact form or the email You use to join Our mailing list.

The specific types of Personal Data we collect through this Service are…

  1. Personal information – These are details which are unique to You & your identity. So this could be your name(s) or date of birth.
  2. Contact information – This relates to any data that can be used to contact You. Good examples are your telephone number, email address & residential home address. All something We need to know should You order any physical Product through our Service.
  3. Locational data – Should You choose to submit your details to Our Service (including Our email list), then We will be able to associate your rough location (i.e. nearest city or region) with other details that You provide (excluding payment data of any kind).
  4. Cookies – As You probably gathered by the not-so discreet pop-up, this Website does use Cookies. To find out more about the various types of Cookies We collect, please see Our cookie policy.
  5. Aggregated data – This is data We learn about You as a result of You interacting with this Service in reference to Google Analytics & Google Search Console. This software CANNOT track an individual user & is used by the Company to develop a better understanding of this Website’s audience in relation to: demographic, geolocation, user behaviour & other overarching metrics. This also relates to any information gathered by Plugins used in the creation of this Website.

We do NOT collect any financial or payment information via this Service! 

All payment data in relation to purchases made via this Website is collected, processed, stored & managed by a third party payment gateway. Which Company this is will depend on how You choose to pay. Currently, the 2 gateways We use are Stripe & Paypal. For more on their privacy policy & procedures, see the links below…

 
NOTE: Should You purchase a Product via this Service which is being fulfilled by a Related Party (e.g. a print of demand company), then be aware that these payment processing gateways may differ.

2. How & Why We Collect Your Data

When using this Service, We collect data from You in various ways for various reasons. Such data is collected via…

2.1. Our contact form – Should You submit your details for any reason into Our contact form, such data will be collected & used by Us to ensure You receive the best possible customer service. This applies in relation to anything, be that: common queries, refunds, submissions or any other possible reason You have to contact Us in relation to this Service. Ultimately, We want You to have the best experience possible when using this Service, so We may also use such information to make improvements in attempt to boost levels of customer satisfaction.

2.2. Membership of Our mailing list – By enrolling to Our mailing list, We collect: your email address, name & rough physical location (to the nearest city via your IP address). This is done to (A) to enable Us to contact You in regards to Our latest news, (B) enable Us to address You correctly & (C) to gain a deeper insight into where You are in the world – i.e. gain a better understanding of the Artist’s fanbase. Data We may use to tailor Our marketing practices & send You specific promotions.

2.3. Processing/ fulfilling orders You make – In the event You purchase a Product through this Service, We (& any Related Parties) require access to Personal Data, including: your name, delivery address, contact number/ email, payment & credit card information, in order to process your payment successfully & fulfil your order. The full list of Personal Data We require to process a transaction will be made clear during the checkout process, or by the third party payment portal. This applies whether You purchase a physical or Digital/ Downloadable Product.

2.4. Usage data – From the point of accessing this Website, We will monitor how You use & interact with this Service. This includes understanding variables such as: how You initially access Our Service, the time You spend browsing a specific page, what pages You visit & any other usage data We can gather via Google Analytics. NO usage data collected by this Service is intended to intrude or otherwise infringe any aspect of your privacy. A good chunk of the world’s websites use GA to monitor/ measure their website traffic. We‘re just one of the few who’s nice enough to tell You!

2.5. Cookies – Providing You accept (consent via the checkbox that appears when visiting this Website) during your use of this Service, We will use Cookies of various kinds to track your activity on our Website & store certain information. Tracking technologies We use are: beacons, tags & scripts. All of which collect & track information to help Us better analyse the performance of (& improve) Our Service. Should You wish not to browse using Cookies, You can manually instruct your browser to do just that – simply don’t agree to the Cookies popup or instruct your browser to not collect Cookies for this Website. For more on the types of Cookies We use & more on how to opt out, please see Our cookie policy.

3. How We Use Your Data

We don’t just collect data for the sake of it. Any data collected through this Service is intended to be used for a specific purpose. Here’s a quick summary of why We collect the data specified above + its intended use…

Ways We Use Your Data...

3.1: To increase level of customer service – Data We collect through this Service is often one of Our main reference points when looking at how to improve Our level of customer service. This could be us analysing your activity on our Website to better understand how We can improve the online user experience. Or simply analysing your data to understand how We can offer a better level of customer service/ appeal more to customers in your region. In short, We use your data as a tool, to make this Service better for You.

3.2: Fulfilling orders correctly & efficiently – When fulfilling any order We rely hugely on your data to ensure you receive the right products/ services at the right time. Without access to your Personal Data or the permission to share it with third parties, We will NOT be able to process your payment & get your order dispatched in a smooth & timely manner. 

3.3: Refining marketing & advertising campaigns – A large part of Our advertising strategy relies on having accurate analytics, to assess who is accessing & using Our Service. This could be anything from geolocational data to data about your specific device or browser. All insights We use to refine how We target potential customers to ensure all Our advertising remains both relevant & effective.

3.4: Addressing legal obligations – Should any third party launch a legal challenge against Us, the Artist or any of Our Related Parties, We may use aspects of your Personal Data as a way to defend, back up or fortify any claims. This would also be the case should We launch a claim against any third party. In other words, We reserve the right to use any data submitted or collected via this Service as a means to provide evidence in a court of law. 

3.5: Improving the functionality of this Website – User experience is VERY important to Us (as You can hopefully tell), so to ensure that You have the best possible experience when using Our Service, We use a heatmap-based software, as well as analytics, to track how & where You interact, scroll & click on each page + measure your overall level of engagement with Our Service. All data which We analyse & use to make improvements to this Website for both existing & new users.

3.6: Managing Your Account – As a user of this Service, We are required to have access to Your Account + the Personal Data You used to create it (& any of Your Content that you upload) for various admin, public safety & security reasons. All precautions taken to protect this Service, the reputation/ brand of the Artist & the experience of those who use it. For more on Your Account, please see Section 5 of Our terms & conditions.

3.7: As a means to contact You – There’s a whole catalogue of reasons why it would be necessary for Us to use your Personal Data as a means to contact You, including but not limited to, informing You of: changes made to this Service, updates on any orders You place, Our latest special offers, updates on the Artist or your enrolment in one of Our Subscriptions/ SMS services. In which case We would contact You either by email, telephone, SMS or any other form of electronic communication (including push notifications) that You provide Us with, should You have opted-in/ consented to such communications. 

3.8: To calculate shipping – If You buy a Product through Our store that We sell ourselves (i.e. isn’t outsourced/ fulfilled by a third party), then We may use data such as your address & postcode/ ZIP code to calculate & purchase shipping. The same level of information will also be required by Related Parties, which manufacture Products & Merchandise on Our behalf. As for the shipping companies/ couriers themselves, here’s links to their individual privacy policies…

3.9: Business Sales – You understand that in the context of the business being sold that your data would be seen as an Company asset & as a result, may be disclosed partially (excluding personal contact information) in regards to any business sale. Should a sale go through, then all elements of your data (including Personal Data & Usage Data) + its privacy, would become the property/ sole responsibility of the new business owner. 

WE VALUE YOUR PRIVACY & WILL NOT SELL ON YOUR DATA TO ANY THIRD PARTY. THE ONLY EXCEPTION BEING IF THE COMPANY & ALL ITS ASSETS WERE TO BE SOLD (AS ABOVE). IN WHICH CASE YOU WOULD BE NOTIFIED.

ALSO, YOU UNDERSTAND THAT WE MAY USE CERTAIN ASPECTS OF YOUR DATA TO TAILOR OUR ADVERTISING PRACTICES & MARKETING EFFORTS, WHICH MAY HELP US, THE ARTIST OR ANY RELATED PARTIES IN GENERATING FUNDS, EITHER DIRECTLY OR IN A MORE PASSIVE SENSE (I.E. BRAND EXPOSURE, SEO GAINS ETC.). EQUALLY, IN THE CONTEXT OF A BUSINESS SALE (ABOVE), YOU UNDERSTAND THAT YOUR DATA (PERSONAL OR NOT) WOULD BE VIEWED AS AN ASSET, & THEREFORE MAY CONTRIBUTE TO THE OVERALL VALUE OF THE COMPANY. 

HOWEVER, DESPITE WHICH, YOU ACKNOWLEDGE THAT THIS IS SIMPLY A CONSEQUENCE OF YOU USING THIS SERVICE & THAT IN TURN, YOU HEREBY WAIVE ALL RIGHTS YOU HAVE TO MAKE ANY CLAIM OF ANY FORM AGAINST THE COMPANY, ARTIST OR ANY RELATED PARTIES IN CONNECTION WITH FUNDS GENERATED OFF THE BACK OF/ OR THROUGH USING YOUR DATA.

IF YOU DISAPPROVE WITH THE WAY WE USE YOUR DATA OR THE WAY IT BENEFITS THE PARTIES ABOVE, THEN YOU SHOULD NOT INPUT ANY DATA INTO THIS SERVICE & CEASE TO USE THIS WEBSITE. 

For further information on the site usage, please see Our Terms & Conditions.

4. Sharing/ Disclosure of Your Data

We also may need to share your data with specific parties in & outside of the Company in order to fully deliver Our Service. Therefore, You should be aware that We may need to share Your Personal Data with…

4.1: Third party service providers – In order to full deliver this Service, We may share certain aspects of your Personal Data with payment processing gateways (such as Stripe/ Paypal), print on demand companies, external PR & marketing firms & any other Related Parties, which assists Us in delivering this Service. 

4.2: Events organisers/ management companies – Should You choose to attend an event related to this Service, your details will be shared with external event organisers & management companies for the purpose of identification & to gain a better understanding about who is attending. The Company uses a variety of event providers, so this is liable to change per event.

4.3: Our Affiliates – Anyone who’s working with the Company as an Affiliate, will need access to analytics, so they can fully understand the performance of their links. As a result, We will be required to share certain aspects of your Personal Data (excluding name, physical address & any form of contact information) with said parties. Typical types of data include: your rough location (down to nearest city), your activity on our platform, the time of your purchase, your demographic & so on.

4.4: Our business partners/ associates – In order to provide You with certain offers or promotions, We share your data with Our sponsors/ business partners. This also includes any parent companies We have already established (or may do in the future), other subsidiaries, joint venture partners & other companies that We control or are under common control with Us.

4.5: Employees of the Company – Specific employees of the Company (who hold marketing roles) will require access to your Personal Data at all times. Reasons for doing so include: analytics (including heatmaps) for the purpose of marketing, the management of Our mailing list, managing any orders You make/ issuing refunds, booking tickets & any other aspect of this Service where We require use of your data in order to provide You with goods or services.

4.6: Other users of this Service – When You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users & may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, your contacts on the Third-Party Social Media Service may see your name, profile, pictures & description of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with You & view your profile

4.7: Business transfers – We may share or transfer your personal information in connection with (or during negotiations of) any merger, sale of Company assets, financing or acquisition of all or a portion of Our business to another company.

4.8: Government agencies/ lawful entities – Under certain circumstances, We may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

4.9: Additional legal requirements: The Company reserves the right to disclose your Personal Data in good faith, should it believe that such actions are necessary to…

  • Comply with a legal obligation.
  • Protect and defend the rights or property of the Company, Artist or any Related Parties. 
  • Prevent or investigate possible wrongdoing in connection with the Service, Artist or any Related Parties.
  • Protect the personal safety of Users of the Service or the public.
  • Protect against legal liability.

5. Retention Of Your Data

We will (& have the right to) retain your Personal Data for as long as necessary for the purposes set out in this Privacy Policy, & to the extent necessary to…

  • Comply with Our legal obligations – e.g. if We are required to retain your Personal Data in order for Us to comply with applicable laws.
  • Resolve disputes of any severity.
  • Enforce Our legal agreements & policies.
 
The Company will also retain Usage Data for internal analysis purposes. Generally, Usage Data is retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

6. Transfer Of Your Data

All information generated via Our Service – be it volunteered by You or learned through your browsing activities – (including Personal Data) is processed at the Company’s operating offices & in any other places associated with any of the Related Parties used in the delivery of this Service.

e.g. While We may collect your email address when You join Our mailing list, the data is actually been stored by the Related Party that hosts Our email list.

So just to be clear… this means that your information may be transferred to — & maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ in comparison to your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information to this Service, represents your agreement with such transfers.

The Company will take all steps necessary (within reason) to ensure that your data is treated securely & in accordance with this Privacy Policy & that no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place, to ensure the security & privacy of your data & any other personal information.

7. Rectifying Inaccuracies In Your Data

We fully understand that your Personal Data belongs to You, & that You have certain rights in respect to what data We hold + how We use it. So We of course aim to respect those rights.

Should You wish to receive a copy of the Personal Data We hold about You, please contact us with copies of 2 of the following documents; something We require (legally) to confirm your identity & release such information…

  • Driving licence (that’s within date)
  • Birth certificate
  • Utility bill (dated in the last 3 months)
  • Bank statement (dated within the last 3 months)
  • Vehicle registration document (i.e. the V5 for your current vehicle or V750 for your personalised registration)

NOTE: Only once We have verified your identity will We send You copies of the data We hold on You/ proceed to make any changes You specify.

7.1: How You Can Protect Your Personal Data

Here’s 3 simple ways You can protect your Personal Data…

1. We will NEVER ask You to confirm any bank account or credit card details in writing, via email or over the telephone. So should You receive an email asking You to do so, which is claiming to be from Us, please ignore it & do NOT respond.

2. In the case You are using any device in a public location, be sure to log out & close your Browser. Also, be sure NOT to tick the little box under any login portal that instructs the Device to remember Your User Information – usually labelled as: ‘Remember This Device’ or ‘Stay Logged In’.

3. Create an account with Us & the password must NOT match those You use for other websites. To make sure Your Account is secure as possible, Your User Information should contain a password that’s at least: 8 characters, 1 upper case letter, 1 number & 1 symbol or special character.

8. Security Of Your Data

The security & privacy of your Personal Data is important to Us (hence this lengthy Privacy Policy), BUT REMEMBER…

JUST AS WITH ANYTHING ON THE INTERNET, NO METHOD OF DATA TRANSMISSION OR ELECTRONIC STORAGE IS 100% SECURE. WHILE WE STRIVE TO MAKE THIS SERVICE AS SAFE TO USE AS POSSIBLE (HENCE THE HTTPS PADLOCK + THE FACT NO PAYMENT DATA IS STORED BY THIS WEBSITE) & USE COMMERCIALLY ACCEPTABLE MEANS TO PROTECT YOUR PERSONAL DATA, WE CANNOT GUARANTEE ITS ABSOLUTE SECURITY. 

YOU USE, INTERACT WITH & INPUT YOUR PERSONAL DATA INTO THIS SERVICE AT YOUR OWN RISK!

8.1: Website Security

All information submitted to this Website is encrypted to ensure that any personal or sensitive information is kept as safe & secure as possible. You can tell this by the small padlock that appears next to the Website address (xtgmusic.com) in your Browser’s address bar. 

Should You wish to verify our Website‘s security, You can do so by simply clicking on the padlock.

9. Additional Information

9.1: Links To Other Websites

Our Service contains links to Third Party Social Media Services + other external websites &/ or services, including but not limited to: Instagram, TikTok, Facebook, Twitter, Discord, iTunes & Spotify.

Should You use (i.e. click on) such links (or any form of embed), You will leave this Service. You understand that such third party services are NOT under the control of/ owned by the Company or Artist. Therefore, the neither parties have control over & assume no responsibility for: the content, operation, privacy policies, or practices of any third party websites or services. 

When You leave this Service to another site, You become subject to their terms & conditions + privacy & cookie policies; We strongly advise You familiarise yourself with all the fore-mentioned policies of ANY third party websites or services that You visit!

9.2: Changes To This Privacy Policy

The Company reserves the right, at Its sole discretion, to modify, suspend, terminate or refuse this Privacy Policy at any time & for any reason (either permanently or temporarily) without notice or liability to You. You give the Company expressed permission to modify any part of this Policy, including other policies or guidelines which affect the Service & understand that all revisions will become effective upon their posting on the Website &/ or being distributed by email.

For this reason, it’s advised that You check this page on a regular basis to ensure You are familiar with the most recent version of this Policy. An easy way to check is the ‘Last Updated’ date at the top of this page. By continuing to access &/ or use Our Service after the effective date (stated above) signifies that You accept & agree to be bound by all revisions & Policy Updates. Should You NOT agree with these Policy Updates, in whole or in part, You should cease using this Service immediately.

NOTE: We will make reasonable efforts to provide at least 30 days’ notice prior to any Policy Updates taking effect. What constitutes a material change will be determined at Our sole discretion.

9.3: Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with Us can request information once per year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If You would like to request more information under the California Shine the Light law, & if You are a California resident, You can contact Us using the contact information provided below (Section 11).

9.4: California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allows for California residents under the age of 18 who are registered users of online websites, services or applications to request & obtain removal of content or information they have publicly posted. 

To request removal of such data, & if You are a California resident, You can contact Us using the contact information provided below (Section 11). Should You do so, please be sure to clarify the email address associated with Your Account.

* Be aware that your request cannot guarantee complete or comprehensive removal of content or information posted online & that in certain circumstance, the law may not permit or require removal.

10. How To Opt Out

If You disagree with any part of this Privacy Policy & do NOT wish for Us to process your data, then You should cease using this Website. You recognise that is the easiest way to opt out.

Should You wish to opt out of Cookies, then You should select the ‘Reject All’ option on the pop-up which appears when You first visit this Website. If You wish to change your preferences in regards to Cookies, You can do so in your browser. Here’s guides for some of the most common…

 
* For further information on Cookies + details of what Cookies We collect, please see Our cookie policy.

11. Get In Touch

If You have any questions, queries or just want to talk to Us more about this Privacy Policy, don’t hide – contact us. It only takes a couple of clicks! To ensure your queries reach the right person, be sure to specify your reason for getting in touch as ‘Legal’.

Wishing You all the best when using Our Service wherever You are in the world. 

Stay inspired & keep dreaming!

Team XtG Music XxX