AFFILIATE POLICY

Last updated: 23rd July 2022 – Effective as of: 01 January 2020

THIS DOCUMENT OUTLINES HOW WE WORK AS/ WORK WITH AFFILIATE MARKETERS. PLEASE READ CAREFULLY!

As lowkey as Affiliate Marketing may be, there’s actually quite a lot to it. And what’s more, not only do We work as Affiliate Marketers ourselves, but We also run Our own Affiliate Program too. Something You should be aware of when using this Website. So do take 5 to familiarise yourself with Our Affiliate Policy.

Got a specific questions about Affiliate Marketing? Use the menu below to get to the most relevant section of this Agreement…

Definitions

The words throughout this Agreement which are (in bold) are defined & intended to be interpreted as follows. They shall also retain the same meaning regardless of whether they appear in singular or plural forms…

  • Affiliate Cookies = small files that are placed on your Device, with the ability to track any Qualifying Sales that take place once an Affiliate Link is clicked.
  • Affiliate Dashboard = the ‘area’ of this Website where an Affiliate Partner can monitor their analytics & keep track of their commissions. 
  • Affiliate Link = a link with the ability to trigger an Affiliate Cookie once clicked.
  • Affiliate Marketing = the act of working as an Affiliate to Promote another brand’s Products.
  • Affiliate Partner = a third party, who is compensated by a company or brand for advertising its service to their audience.
  • Affiliate Policy/ Policy = this Agreement specifically, which outlines how We work as an Affiliate + further details on Our Affiliate Program. You will be considered to have read & agreed with this Affiliate Policy by any use of this Service or should You join Our Affiliate Program yourself. Use of this term also references any future updates to this Agreement.
  • Affiliate Program = a mutual partnership setup between 2 parties for the purpose of marketing Products to new audiences in exchange for small commission.
  • Affiliate Updates = any additional revisions made to this Affiliate Policy, which are published at anytime in the future by the Company in relation to this Service.
  • Agreement = the relationship entered into between You & the Company through your use of this Service. This Affiliate Policy is just 1 of many Agreements present across this Website, which We would encourage You to read (links in the footer).
  • Artist = rapper & lyricist, XtG.
  • Brand Awareness/ Image = how prominent a brand is in the eyes of a consumer & how it’s perceived.
  • Browser = an application/ piece of software that is used for accessing the World Wide Web or any local website. Examples of which include: Safari, Google Chrome & Firefox.
  • Company = XtG Music (referred to as either the ‘Company’, ‘We’, ‘Us’ or ‘Our’ in this Agreement).
  • Copyright = the exclusive & assignable legal right, given by the originator for a fixed number of years, to print, publish, perform, film or record literary, artistic or musical material. 
  • Creatives = specific digital assets which are uploaded to the Affiliate Dashboard & have been authorised for use in Promotions.
  • Device = any sort of device that can be used to access Our Service. Be that a computer, tablet or mobile phone.
  • Digital/ Downloadable Products = any Product that is available to download via this Website, including but not limited to: music, wallpapers & online courses.
  • Personal Data = any information that relates to an identified or identifiable individual. To understand what Personal Data is in relation to this Service, please see Our privacy policy.
  • Promotion = the effort/ process of sharing an Affiliate Link in order to generate sales.
  • Product = any item sold by the Company through the Service, including but not limited to: tickets, merchandise & Digital/ Downloadable Products. 
  • Qualifying Sales = sales of Products that are a result of an Affiliate Partner’s Promotions & are not returned or refunded for any reason.
  • Related Parties = parties who are not directly related to/ part of the Company, but play a role in its ability to provide the Service. These include, but are not limited to: videographers, photographers, music producers, online payment portals, tour managers, web designers & so on. As well as any companies which the Company is affiliated with, including those used to assist with the manufacture/ shipping of Products.
  • Service = this Website + any of its subdomains & any other third party services that are required in order to provide the Service. This inclusive of, but is not limited to: third party payment portals, Product manufacturers, Third Party Social Media Services & so on.
  • Third Party Social Media Service = any social media platform which is not controlled by the Company, for instance: Instagram, TikTok, Facebook & Discord etc.
  • Unauthorised Requests = requests to join the Company’s Affiliate Program that do not meet the required standard. 
  • Website = this website, accessible from: https://xtgmusic.com
  • You = the specific individual, company or other legal entity accessing or using the Service.

Affiliate Marketing In A Nutshell

Affiliate Marketing is a business model used by companies & brands to market their products to new audiences in exchange for a small fee. With the rise of the internet & popularity of social media, becoming an Affiliate Partner has become a popular way of generating an income online. 

Affiliate Marketing itself is all based around links, with the core concept being to refer users to the right products & entice them into making a purchase through designated Affiliate Links. Think of it as a modern referral scheme. Something that typically produces bigger returns, the bigger the audience; Affiliate Partners with a large & engaged following will likely already just how much these small commissions can add up.

1. How We Work As An Affiliate

Us & this Website are registered as part of the Amazon Associates/ Influencer Program – an Affiliate Program designed to generate advertising fees through inserting Affiliate Links to Amazon.com/.co.uk/ other regional subdomains. As a member of this Affiliate Program, We earn a small commission from any Qualifying Purchase made through this Service.

At the moment this is the only Affiliate Program We participate in. Should that Change, this Policy will be updated.

2. The Affiliate Program We Offer

Yep – We do indeed host Our own Affiliate Program, however there are a few things You should know.

The scheme is invitation only (We must stress that) – any Unauthorised Requests to join will NOT be approved. The majority of Our Affiliate Partners are hand-picked by Us, using the criteria below.

All Our Affiliate Partners must have…

  • A decent-sized & loyal organic following – If You buy your followers & your engagement rate is non-existent, chnaces are We won’t be interested. We favour for organic & engaged audiences.
  • A positive persona – No one likes bad vibes & We don’t blame them. Anyone Affiliate Partner of Ours MUST have a strong & positive personal brand.
  • A sexy arse model – Nope, this doesn’t mean Our Affiliate Partners have to be a size 0 or pout in all their pictures. Merely be confident in themselves & what they do. There’s few things more attractive than confidence!
 
Should You feel you’d be a good fit (based on the points above) feel free to reach out via Our contact page.

Further details to bear in mind...

Before becoming one of Our Affiliate Partners, there’s a few things You should know. All our Affiliate Partners (current, previous or potential) must be aware that…

1. – Not every Product sold via this Website will be eligible for commission. Earning potential can vary & is subject to availability + the overall quality/ frequency of an Affiliate Partner’s Promotional efforts.

2. – Our Affiliate Program is hosted & managed through GoAffPro – a third party service. By becoming one of our Affiliate Partners/ submitting any form of details to Our Affiliate Program, You understand & acknowledge that the privacy of your data will be out of the Company’s control; GoAffPro will be responsible for processing, storing & safeguarding your Personal Data.

3. – Should any Affiliate Partner wish to use any of the Artist’s official images in their Promotion, they’ll be limited to the Creatives supplied by the Company. These will be made available through the Affiliate Portal & may differ for each Affiliate Partner. Any unauthorised use of imagery without the expressed permission of the Company will be classed as a breach of Copyright.

4. – Due to the way Affiliate Marketing works, all Affiliate Partners should understand that their online influence/ following will be leveraged by the Company. By signing up, all Affiliate Partners acknowledge & consent to such practices + agree that they cannot & will not lay claim in any way to any assets of any form gained in perpetuity by the Company, Artist or any Related Parties as a direct/ indirect result of their Promotions. Such assets include, but are not limited to: PR coverage, Brand Awareness, streaming revenue, royalties (of any kind) & new career opportunities gained by the Artist.

5. – As an Affiliate Partner, their actions can impact the Company, Artist & any Related Parties + the integrity of the XtG brand, in both in a positive & negative way. By accepting the invitation to become an Affiliate Partner, they accept & acknowledge this responsibility & pledge to do their utmost best to act in the best interests of the fore-mentioned parties.

THE COMPANY RESERVES THE RIGHT TO BAN ANY AFFILIATE PARTNER FROM THE PROGRAM AT ANY TIME & FOR ANY REASON (NOT JUST BAD CONDUCT OR MISUSE) WITHOUT THE NEED FOR CONSENT OR PAYMENT OF OUTSTANDING COMMISSIONS. BY BECOMING AN AFFILIATE PARTNER, YOU AUTOMATICALLY AGREE TO/ ACKNOLWEDGE THAT YOU HAVE READ & UNDERSTOOD THIS AFFILIATE POLICY, OUR TS & CS, PRIVACY POLICY & HOW WE USE COOKIES. 

3. FAQs About Affiliate Marketing

Yes – Cookies are a key part of any Affiliate Program.

Without them, there would be no way of understanding which Affiliate Partners were responsible for which sales. The Cookies used by Affiliate Programs are what’s known as Persistent Cookies & typically expire within a specified timeframe (aka the Cookie period). 

For some Affiliate Programs this may be as long as 90 days, whereas for others it can be as little as 24 hours. For more information on how We use Cookies both across this Website & as part of Our affiliate activities, please see Our cookie policy.

Not for the customer. 

Buy through an Affiliate Link & the purchaser will see no difference in price. The only cost created by any purchases through an Affiliate Link is to the company/ brand running the Affiliate Program. It’s them who will pay their Affiliate Partner a small commission, as it was their Promotions that helped ‘set up’ the sale.

e.g. Make a Qualifying Sale as a member of Our Affiliate Program & We would be the ones liable to pay the commission – not the customer.

There’s no real answer to that.

In the end the earning of an Affiliate Partner is based on the sum total/ success of their Promotions. Factors that affect this figure include: the size of their audience, the quality of the Product being sold + its level of appeal to their audience, the % of commission offered per sale, the length of the Cookie period in which commissions can be collected & so on.

4. Changes To This Affiliate Policy

The Company reserves the right, at Its sole discretion, to modify, suspend, terminate or refuse this Affiliate Policy at any time & for any reason (either permanently or temporarily) without notice or liability to You. You give the Company expressed permission to modify any part of this Policy, including other policies or guidelines which affect the Service & understand that all revisions will become effective upon their posting on the Website &/ or being distributed by email.

For this reason, it’s advised that You check this page on a regular basis to ensure You are familiar with the most recent version of this Policy. An easy way to check is the ‘Last Updated’ date at the top of this page. By continuing to access &/ or use Our Service after the effective date (stated above) signifies that You accept & agree to be bound by all Affiliate Updates. Should You NOT agree with these Affiliate Updates, in whole or in part, You should cease using this Service immediately.

NOTE: We will make reasonable efforts to provide at least 30 days’ notice prior to any Affiliate Updates taking effect. What constitutes a material change will be determined at Our sole discretion.

5. Get In Touch

If You have any questions, queries or just want to talk to Us more about Our Affiliate Policy, don’t hide – contact us. It only takes a couple of clicks! To ensure your queries reach the right person, be sure to specify your reason for getting in touch as ‘Legal’.

Wishing You all the best when using Our Service wherever You are in the world. 

Stay inspired & keep dreaming!

Team XtG Music XxX